• Aubrei Hayes

The Connected Hackathon: P.O.V.

Updated: Aug 22, 2020


Digitas | Diversity and Inclusion Strategist



We want to form meaningful connections and what better way to do that than by focusing on the conversation rather than the looks? This is why we’ve come up with POV, an app designed to bring blind dating to the digital age. POV does this by being personal, open and vulnerable to connect to our target audience.







BRAND IDENTITY DELIVERABLES by Aliyah Brye

Let’s find love at an unprecedented time in an unprecedented way.





UI/ UX DELIVERABLES by Alice Kuang


POV provides a new perspective to finding love, because as they say, love is blind.








MEDIA

Instagram is the 2nd most used social media by the millennial generation, only behind Facebook. Instagram was chosen over Facebook due to the direction we invision for the app.




COPYWRITING BY DAISY OROZCO

With podcasts currently being the fastest growing medium at the moment, both in audio and video versions, we feel that using Podcasts as a means to advertise our app for our intended audience is a smart tactic.




The beautiful vocals of the podcast are brought to you by Collective's very own Kemba Brown-Clarke


So what do you think? Are you ready to take the this relationship to the next level?


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